Use A Baseline Measurement To Track Change In Performance

by Doug Smith, President, The Woodhaven Group

Here is a simple tip from the field of medicine that will increase your productivity, cash flow and overall profit performance.

I  cannot believe how often management in any type of business I see fails to do this.

And that is to start with a baseline measurement when making a change.

The best at using baseline measurements is the medical community.  The Doctor, nurse, or hospital always starts by getting your beginning weight, cholesterol reading, red blood cell count, blood pressure, temperature or some other measurement to help them track the rate of progress, or lack thereof.

As management, we need to do the same in order to assure ourselves that cash invested is getting the results we want.  If you are going to invest additional dollars in some new program or project you want to know that you will get an expected payback within an acceptable period of time.

You can have all the metrics, measurements, and progress points you want but it is imperative that you start with an accurate beginning baseline measurement from which you can track the expected improvement.

Think about that the next time you initiate a new energy savings program, search engine optimization strategy, increase in media spend, bonus program or any of the many tweaks and adjustments you make every month in your business.

Did you have a starting point to measure against?

If it works for your blood pressure it may also be a remedy for your business.

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