Posts Tagged ‘apparel’

Use This Easy And Proven Tip To Supercharge Sales

July 19, 2010

by Doug Smith, President, The Woodhaven Group

Are you a retailer?  Worried about whether you will  have enough cash flow from your business to buy inventory for the all important Christmas season?

Do this now with the fall merchandise coming into your stores and create the cash needed for fourth quarter. 

Hold a one day private pre-season Fall sale.

Follow these proven tips to make it a huge success:

  1. Send out a personalized letter only to your customer’s announcing that the sale will be for one day only.  Do not extend beyond this one day.  It creates a sense of urgency.
  2. Discount 40% on any merchandise purchased on this one day only.  This will especially work if you are a retailer that does not have your inventory on sale 24/7.
  3. Include in the letter a coupon at the bottom that must physically be presented at the time of purchase.
  4. Do not email this announcement.  Sometimes it is better to get something in hand that has to be brought to the store.  Save the online coupons for another time.
  5. If you sell apparel, offer free alterations for anything bought on this one day only.
  6. Personally sign the letter with your direct phone number listed.  Advise them that if they are going to be out-of-town that day to call and you will ring up the sale for them.
  7. No holds for a later decision.  At the end of this day the sale is over.
  8. Have all sales staff call their personal accounts and set an appointment to meet their customers in the store. Again, this creates a sense of urgency and shows that the sales staff cares about their customers.   
  9. Make the day a major in store event.  Maybe have wine, appetizers, live music. You get the idea.   

This sale can turn into an annual event that only you and your regular customers will know about.  It’s your own little secret. About the third year you do this event you will see some customers taking a vacation day from work just to be there early when the doors open.

A side benefit will be that you can get an early read on what  styles, colors, and fabrics the shopper is really going to be interested in for this fall and holiday season.  Now you have direction on what to buy for November delivery.

Also, don’t be surprised when your customer comes back  the week after the sale and pays full price for that item she chose not to buy the day of the sale.

Oh!……and one other benefit.  You have just supercharged your cash flow early in the shopping season.

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