Posts Tagged ‘emotion recognitiion’

Is Your Business Ready for Emotion Reognition Software?

May 9, 2011

by Doug Smith, President, The Woodhaven Group, LLC

Every business owner is looking for the next marketing technology breakthrough that will bring more sales and cash flow into their business.

At one time that breakthrough was the advent of television.  Running spots on the evening news or prime time meant increased sales and more cash coming in to invest in new business ventures.

Then along came the computer with the opportunity to communicate the brand through optimized websites, email marketing, and social media.  The benefit of the internet has been the ability to track results and more effectively target the marketing message to a segmented audience.

Now, technology may be ready to go to the next step.

For years, companies like Sony and Google, universities like MIT, and even law enforcement groups like Homeland Security and Interpol have been experimenting with facial recognition software.

Different areas of the face can be monitored for a change in emotions from happiness to sadness to fear to many more feelings of the moment.  Based upon these behavioral responses marketing experts can do a better job of getting feedback from focus groups and individual customer interviews.

This technology may not be ready to use for the average business just yet.

But imagine the possibility of the future……….

A consumer’s web camera on their laptop is monitoring their current emotions as they search a topic on Google.  Based upon their emotion and historical response, ads could be populated in the sponsored ads section or in the display ad of a website.

I am sure the consumer advocates concerned with privacy will have something to say about this approach.

But the thought of increasing business cash flow from a more productive use of marketing is an intriguing thought to consider.

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